My name is Emma. Owner and Director of Lovelly Communications, I specialise in branding and key messaging. I'm also the Australian representative for Take me to India, a luxury boutique travel company in India. I feel blessed to run businesses that give me the freedom to follow my true passion, travel! I'm happiest when I'm having new experiences. Whether it's a new cafe down the road, a bucket list item like Everest Base Camp or seeing friends in another city, I truly love travelling! So please join me in my many adventures across my many sites. And please do contact me for information on any of the above!
Very excited to share that Lovelly Communications is officially 10 years old!
I started my business in my last semester of university, actually while lying at home with a broken back (snowboarding accident). I knew I would one day run my own business and why not start it when I had a little extra time.
The business has grown and evolved over the years, as have I. It’s so exciting that at this time I’m stepping into the next evolution, bringing my services together into a program as a Personal Branding Specialist.
Flying solo is not easy, but then again, I’ve never really been alone in my business. I’m so grateful to all of my clients over the years, it’s been dynamic and interesting. I’m thankful to my friends and family, they’ve supported me and encouraged me. And I’m so thankful to those who have come in as partners and contractors, allowing Lovelly Communications to take on new and exciting projects at various times.
So Happy Anniversary Lovelly Communications! Here’s to the next 10 and more!
Sometimes you don’t choose the life … the life chooses you!
In the wake of becoming unexpectedly single, and even more unexpectedly turning 50, this fierce, funny feminist finds out what it’s like when your favourite joke becomes a reality!
From break-ups to wake-ups (and make-up!), Accidental Cougar is a fresh and funny look at dating later, and ever after.
Two jobs, two cats, two countries and four kids… nurse, comic, mother and mad international traveller Cath Styles finds a keepsake in Africa which turns her life upside down and makes her ask the big question…
This week Diversity Arts Australia have announced the launch of their new podcast, The Colour Cycle. The podcast aims to disrupt cultural whitewashing and examines whether Australia’s Arts and Cultural sector looks like Australia.
The Colour Cycle Podcast is a seven-part series by Diversity Arts Australia, Australia’s key national organisation advocating for cultural diversity in the arts. The podcast is hosted by Lena Nahlous, Executive Director of Diversity Arts Australia (DARTS).
“We want our podcast to open up conversations about why our arts and screens don’t reflect Australia’s real cultural diversity. We’re also showcasing some brilliant artists and creative workers along the way,” says Lena Nahlous.
The 2016 Census data shows that Australia is increasingly diverse with almost half the population first or second generation migrants. Yet Artists of non-English speaking background account for just 10% of artists compared to 18% of the workforce, according to the Australia Council’s 2017 Making Art Work report.
What effect does this have on non-White Australians? As Writer Benjamin Law has said “Growing up without seeing yourself reflected back in your nation’s stories is a quietly dehumanising thing.”
These are some of the issues tackled in The Colour Cycle. We talk to artists and arts workers from culturally and linguistically diverse (CALD) and Aboriginal and Torres Strait Islander backgrounds about their experiences of trying to break into the sector, dealing with stereotypes and changing the dominant narratives.
Each week Lena Nahlous asks the questions: does our arts sector reflect the cultural diversity we see on our streets? What does it feel like if your culture is largely invisible on stage, on screen and in our galleries? And what are strategies for change?
“We hope our podcast will challenge cultural whitewashing and the idea that you can just tick a box and tackle the ‘diversity issue’. The issues are not only attitudinal but also institutional and structural, and things can only shift when all of these elements change. We also intend to have a lot of fun and be a little provocative along the way,” said Nahlous.
Some of the podcast episodes to come include:
In ‘Creating new reflections’, hear how Benjamin Law dealt with the challenge of casting his Asian-Australian family in The Family Law.
In ‘Making spaces for refugee artists’, Carolina Triana describes how the first New Beginnings festival helped launch many refugee artists
In ‘Identity politics for creatives’ Lena talks to Sunil Badami about labels and why David Malouf is never referred to as a Lebanese Gay author, merely a great Australian author.
The Colour Cycle Podcast is available now on Apple iTunes and Android Podcast platforms. For more information go to Diversity Arts Australia or iTunes.
To arrange an interview with the host Lena Nahlous, please contact her on +61 416 020 384 or email to firstname.lastname@example.org. You can also contact Monique Choy, Content Producer, M: +61 438 449 196 | E: email@example.com.
Lovelly Communications has been proud to work with Diversity Arts Australia on the launch and publicity for this wonderful new podcast.
Raspberry Ripple Reads is a play-reading event designed to add the dimension of difference to plays which are known within the theatre in Australia. It will also bring new work to the stage. The readings will see disabled and mainstream actors together on stage.
We are excited to announce our first Reading will be ‘Love Child’ by Australian playwright, Joanna Murray-Smith.
These readings will be a regular inclusion in the yearly schedule of Raspberry Ripple – one play per year to start with – and are a way of developing new work in an atmosphere of inclusion. We will try out new ideas with script in hand, and work out how disability can add new dimension in the context of established theatre practices.
We want to discover ways of finding new relationships within text – how new themes emerge between the characters.
At Raspberry Ripple this is gold to us. We are intrigued by the human condition, and for us, the addition of disability offers new provocation and possibility for interpretation that would not be in a reading where disability is absent.
Love Child is part of the Australian canon, by playwright Joanna Murray-Smith.
An adopted daughter comes to find her biological mother. In this reading of the work, the mother is a wheelchair user. Without altering the text, we will discover what is underneath the lines. What will happen?
We are excited to be attending the LIVE Facebook Workshop being hosted by Vitamin Media this Saturday 12 August on the Gold Coast. We’ve had the pleasure of working with Walt and his team and love what they are offering in the video space. This two hour workshop will kickstart your LIVE Facebook skills and have you creating videos in no time.
10 Top tips and techniques to be your most successful at Live Streaming.
Give yourself the winning edge to build your audience and grow your following on Facebook, Instagram and YouTube with our intense 2-hour workshop.
Led by a video producer with over 25 years industry experience, you’ll get the best start and avoid the big mistakes and pitfalls that people and businesses make. It’s also interactive, so bring along your smartphone or tablet, a notepad and pen and be prepared to join in. We help you develop your on-camera skills as well as how to properly present yourself and encourage your viewers to engage.
We’ve made this workshop intentionally quick and affordable so you can easily cross that threshold and jump-start the next phase of your online marketing.
Space is limited due to room restrictions so we encourage you to sign up early!
12 August 2017, 1-3 PM at Bumbles Café, 21 River Dr Surfers Paradise, Queensland. Free local parking (winning!)
We were invited by Hop on Brewery Tours to join theirThe Quickie on the Coast Tour . The opportunity to explore venues on the Gold Coast and sample a range of beers with expert guides was too good to pass up. Here’s a little more about our Director Emma Lovell’s experience on the tour.
Three venues, an afternoon of beers and touring around the Gold Coast in an air conditioned bus with excellent hosts. Picked up by our hosts Jos and Matt, the tour operators and owners, at Broadbeach along with another couple, and then we were off.
This cute little bar is tucked in amongst other restaurants and bars in this popular social area of Nobby’s Beach. It has a great atmosphere and a chilled vibe. There’s a wide range of craft beers on tap and this stop provided a great intro for the tour. Jos and Matt explain some of the ways beer is made, key ingredients and tested our knowledge.
My favourite beer here was the sour. I like “light beers”. Not light in alcohol, but light in flavour and colour. This one resembled a cider/ beer and is a great entry to the beer realm for those who are not “beer drinkers”. It’s actually called a sour and having tried a similar variety before, it was right up my alley.
Back on the bus and we were provided with the perfect snacks for thirsty tourists, pretzels and popcorn. And being the responsible tourism company that they are, water! It was nice to chat along the way and Jos provided more of her extensive knowledge of the beer industry telling us about the first brewers, women! I’m not going to go into it at length here – so google it – or go on the tour, it’s very interesting! Hearing how the predominantly women founded industry has now become so male dominated.
Hands down my favourite stop. I loved everything about this awesome location. Great beers, amazing beer hall, food trucks out front, live music and an awesome atmosphere. I can picture many more Sunday chill sessions at this place. We got to try six beers here and the best part was that based on our sampling at the first one, Jos carefully selected the beers for each of us. How cool is that. She did really well with mine. By far my favourite flavour was The Hef – I love a cloudy and rich beer, it actually tastes like banana. Plus, the label was super cute. I also loved “My Wife’s Bitter” because who doesn’t love a pun!
After enjoying our samples, we were invited to a tour of the brewery from the knowledgeable staff. Amazing how this little local brewery has grown. Great range of flavours and a company who seem to tailor the tastes to their customer’s needs. Definitely a venue that I’ll be visiting again and again.
The outside of the building, and the interior, get a big mention here. Clearly labeled what their primary business is: BEER, and a smiley face. Inside there are murals, funky design of a warehouse and fun names for their products. This brand has grown exponentially since opening only a few years ago.
Another round of generous samples. It was definitely worth the value of the tour for all the great samples you get. This was a lovely stop where we able to reflect upon what we had tasted along the way and really just felt like chilling with mates. After a number of hours, the group has bonded and it felt like a regular Sunday session. Balter Beer is another cool venue with great beers that you can while away an afternoon at. We got another couple of souvenir takeaways from this stop – keep the good vibes going. Also, fun fact! Australian Pro Surfer Mick Fanning is one of the founders of the brewery!
Delivered back safely to our original pick up, I was so happy that I had joined this tour. It was my first ever beer tour and it really opened my eyes to the wide range of varieties of beer and breweries on The Coast. Jos and Matt were made for this job and offer such a friendly, relaxed and professional experience.
Note: The tours locations often change so depending on the day and the tour you choose, you could get a completely different variety of stops. Meaning you can do the tour a number of times and experience something new!
Sometimes you have a bad day. A rough phone call. A nasty email. You question your very ability to do your work. You can’t see the light at the end of the tunnel. But there is one, and another day, things are better. Now, how do you choose to tell that story?
I’ve had a few low blows recently. In my business and in my working life. Situations that have come out of left field and dealing with characters that have been rather unsavoury. It’s left me furious at times, in tears at others, and ultimately unsure of what action to take. I find myself clutching out for answers and reaching out to friends and colleagues – telling the story of what’s happened, trying to make sense of it, but often when there’s so much that has occurred in a relationship, how can you even know where to begin?
Quickly, I turn on myself. Instead of TO myself. Questioning and doubting, these thoughts run through my mind:
“Did I not set boundaries?”
“Am I upholding my end of the contract?”
“Am I putting in enough effort?”
“Did I fulfil the brief?”
“Am I putting out a negative energy?”
“Is it me making this task so very difficult?”
Self reflection is great! Check in with yourself and understand the situation. But stopping believing in yourself and doubting your ability, your judgement and your integrity … and you’re on a dangerous path.
Sometimes, we are dealt a low blow to teach us a lesson. To take something from it.
One of the best things I choose to do at this time is to call on my network, speak to my tribe. The people who know me, believe in me and who will also speak the truth to me.
A dear confidant I reached out to gave me some sage advice. She listened, she acknowledged my challenges and empathised that I had been hurt. After going over all my trials and tribulations, and ultimately revealing I’d come out into the light at the other end of the tunnel, she asked me this: “Now, how will you tell this story?”
It was such a crucial point in the whole experience. I am the master of my own story. I can write it however I want. Shall I go on re-telling the victim story. How I was SO hurt and SO hard done by. Or do I tell the parts where I was acknowledged for the work that was done, recognised for my efforts and share the valuable lessons I can now take in to future client relationships. The story is mine and mine only to tell. Including when I re-tell it to myself.
The other great tip was to instead of questioning and doubting, leading to the negative, do a check-in with yourself. Ask yourself questions such as:
“Have I done what I said?”
“Am I comfortable with how I’ve acted in this time?”
“Do I stand by my actions?”
“Have I fulfilled my end of the contract?”
Instead of judging yourself and accusing yourself first of all fault, perhaps check in and give yourself the credit. If you find that you are at fault, then own it! However, if this situation is more to do with their “stuff”, then move on from there. Proceed with the necessary steps to resolve a conflict and take the lessons that you need.
Whatever happens in our business, or personal lives, we can take as an experience. The past is the past, it has happened. But our future is filled with blank pages ready to be written on. We can choose to steer that story in a hopeful and optimistic way, or keep turning back to dwell over the lines. Reading them over and over again. Playing the sad old story on loop in our minds.
I choose to re-write my story. For myself and for my future clients benefit. I’m grateful for this lesson.
When have you had a time where you’ve managed to review a situation and re-tell the story in a positive way for you?
We like to profile businesses and people that we think are doing great things. Health and Fitness Travel is right up there. Combining the love of travel with the importance of health and well being. As soon as we heard about it from one of the founders, Sam Lippiatt, we had to know more. Read here about how Sam started the business and why she’s passionate about running the company!
Give us your elevator pitch. What does your business do?
Health and Fitness Travel is a luxury wellness travel company specialising in creating exceptional healthy holidays around the world. We are Australia’s only dedicated health and wellness travel agency.
Why did you start your business?
To combine my passion for travel with my personal interest in well-being, initially I planned to run my own retreats after a healthy life overhaul. However during my research phase I identified a gap in the market for a specialist travel business in the Australian market and I knew there was an opportunity to connect wellness focused travellers with their perfect holidays worldwide.
What’s your passion?
Travel is my number one passion and I believe that our health is the most undervalued wealth, we take it for granted far too often.
What do you love most about running your business?
Positive customer feedback, there is nothing more rewarding than hearing a guest say “Thank you, your business helped me have the perfect holiday experience”.
What are three difficulties you face in running your business?
Time – There is never enough hours in a day
Boundaries – When you work for yourself it can be hard to separate days from nights. Especially in the initial growth phase when you are wearing many hats.
Patience – Learning to have patience and plan accordingly has been a big lesson for me in the past few years.
What are three pieces of advice you would give to someone starting their own business?
Begin, don’t be afraid to fail fast and know there are very, very few overnight successes. The success comes from the long haul, so get prepared for that.
Ask for help, there are plenty of people who have experience they are very open to sharing.
Make your health and relationships a priority, it will keep you in a better place mentally and physically.
Tell us, with an anecdote, why your business has changed your life?
My business allows me the opportunity to visit many of our beautiful partners, the laptop is always packed and I am working on the go but on retreat my days might include a heavenly massage in Thailand, hiking the sub-alpine Alps in New Zealand or a dive in aquamarine water in the Maldives.
How do you manage a work/life balance?
I have an incredible husband who is a great support and has been from day 1. Keeping active is important for me, I like to get outdoors every day, I have recently started stand up paddle boarding and love being on the water. I also love traveling which is often blended with work now.
What movie most inspires you in running your business?
The best book to read before starting a business or when running a business?
Tim Ferris – 4 hour work week. I love this, it really resonates with me.
I believe automation and outsourcing are two key steps to business success and happiness. And I want to run my business from wherever I am, not have my business run my life. Last year I was abroad for more than 100 days of the year.
Your favourite inspiration/ motivation/ business quote?
“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”
We were invited to the Opening Night of The Fairytale Lives of Russian Girls in Melbourne on 19th May 2017. Genuinely I can say, this is not a show you want to miss.
Not knowing what to expect, I can honestly say this is an exceptional piece of independent theatre, one of the best I’ve seen in a while. Well produced, brilliantly acted and totally engaging.
The storyline is:
Once upon a time, in 2005, 20-year-old Annie is sent by her mother back to her native Russia to brush up on the language, and lose her American accent. Underneath an opulent, neon-lit, post-Soviet Moscow she discovers an enchanted motherland – teeming with evil stepmothers, wicked witches, and ravenous bears.
The dynamic nature of the play means there is never a dull moment. The fairytale stories have been intertwined and you keep guessing throughout, what will happen next. I loved the tailoring of the stories to the Russian setting and the actors captured that grim side to the fairytale’s well, as did the set.
The actors are all brilliant and perfect for their parts, however I must point out that Felicity Steel is a stand out. Her stage presence and physicality is spectacular and her delivery of the character will make the hairs on the back of your neck stand up. Some of the players performed multiple roles which added a great dimension, and made the cast seem much larger than it was. A great diversity amongst the players too.
The Irene Mitchell Theatre is a lovely little venue tucked away in the backstreets of South Yarra. There’s a bar at the show – but make sure to eat before you arrive as there aren’t so many food outlets close by. What they’ve done with the set is incredible and it was the perfect space for this back streets fairytale play.
So trust us. Don’t miss this show. The details are:
19 – 27 May, 2017 Tues – Sat, 8pm Tickets: $32 Full, $28 Concession, $25 Grps 6+ Bookings: online only at www.boutiquetheatre.com.au Enquiries: 0403 937 529 or firstname.lastname@example.org Venue: St Martins Youth Arts Centre (Irene Mitchell Studio) – 28 St Martins Ln, South Yarra www.boutiquetheatre.com.au
Thank you to Boutique Theatre for having us!
Review written by Lovelly Communications Director, Emma Lovell