Win tickets to Nicole Kidman’s new movie “Queen of the Desert”

The wonderful people at Transmission Films have given us 8x Double Passes to giveaway to see “Queen of the Desert” starring Nicole Kidman, James Franco and Robert Pattinson. A true story based on the life of British explorer and adventurer Gertrude Bell, Queen of the Desert chronicles her journey of love and loss in the Middle East during the early 20th century.


We’re thrilled to share this exciting  film with breathtaking cinematography with the Lovelly Communications audience.


A curious and adventurous young woman eager to explore the world outside of England, Gertrude Bell (Kidman) goes to the British embassy in Tehran where she quickly falls in love with a secretary of the embassy, Henry Cadogan (Franco). This sparks the beginning of a life-long adventure among the beautiful but misunderstood peoples and cultures of the Middle East. Along the way, her path intersects with archaeologist T.E. Lawrence (Pattinson) also known as Lawrence of Arabia, and Major Charles Doughty-Wylie (Damian Lewis), the British Consul General in the Ottoman Empire.


The film will be out in Australian cinemas June 2nd. You can view the trailer here:

Answer this question in the comments below for your chance to win!!

When have you taken a short journey that’s turned into a life changing experience or epic adventure?


MANFLU: Kirsty Mac at Melbourne International Comedy Festival 2016

Following sold-out shows as the cigar smoking Feminazi, Kirsty Mac brings her new show, Manflu, to the Melbourne International Comedy Festival. Running from Thursday 31st March to Sunday 17th April, Thursdays to Sundays at 7pm.



What is MANFLU? Have you had it? Is it contagious? But most importantly, could it be messing with your mojo…

MANFLU is all about the history of the patriarchy and the systemic history of oppression for all genders. Stories and jokes about domestic violence, pick-up artists, mens rights activists and how Kirsty Mac is beating them all at their own game. ‘But if you’re expecting a man-hating diatribe that’s only after smiles of solidarity from sisters in the audience, you’re going to be disappointed.

‘Raucous and rude, sweary and sexy. ★★★★’ Sunday Herald (UK)

‘Mac succeeds in taking on the world. ★★★★’ Herald Sun

Venue: Speakeasy HQ, 522 Flinders Street

Dates: 31st March & 1st, 2nd, 3rd, 7th, 8th, 9th, 10th, 14th, 15th, 16th, 17th of April

Time: 7.00pm

Tickets: Trybooking and at the door


We have 2x double passes to giveaway for Kirsty’s show!

What is the worst case of Manflu you have ever experienced or seen? Write your answer in the comments below to win!

You can join the Facebook event here!


Beat Mag

Swing along to MICF 2016 and see Damian Callinan in new show, Swing Man

Last night I had the pleasure of seeing Damian Callinan’s new show, Swing Man, at the Malthouse Theatre as part of the Melbourne International Comedy Festival. You can’t help but walk out of this light hearted and uplifting show with a smile on your dial!

Damian Callinan swing man

Damian learnt how to dance in 4 months! After procrastinating a goal of learning to do the swing style of dance for 35 years, he forced  himself into doing it with a deadline of an international comedy festival. Impressive! Procrastination is such a killer for me, perhaps I need the drive of performing to hundreds a night to get me going!

There’s dance, theatre, laughs and even audience participation. My feet were tapping and I was grinning like a cheshire cat. Genuinely heart warming to see someone learn a new skill and share it with a crowd. Damian is clearly passionate about the dancing, but also his dedication to Australian comedy and theatre.

Get along and see this show! Can’t wait for it to get to Sydney so I can see it again!

Damian Callinan swing

More about the show:

Damo set himself one goal to achieve before he turned 50: learn to Swing Dance! Result: he owns professional dance shoes but still can’t swing dance. As far as unfulfilled life goals go, it’s no modern day tragedy, but when you selectively narrow your life goals down to one thing and you don’t do it, it’s time for revision.

What else has Damo left off his list of goals? Can he meet his revised target of learning to swing dance by 51? Are his dance shoes tax deductible? ‘Lindy hop’ on down to watch the 3 time Barry nominee ‘Shag’ his way through his mid­life ‘Boogie Woogie’ crisis.

SWING MAN Damian Callinan
8.15pm, 24 March – 16 April
(no mondays, 7.15 Sundays)
The Coopers Malthouse


Lauren Bok presents Is that A Burrito In Your Pocket Or Are You Just Happy You Have A Burrito – #MICF 2016

Last night I had the absolute pleasure of seeing Lauren Bok’s first solo show, Is that a burrito in your pocket or are you just happy you have a burrito. It was brilliant.

Lauren is so talented and she takes you on a wonderful journey through comedy, storytelling, mime and even gets a bit deep and sentimental. Some audience participation had me revealing some of my realtionship secrets! I was nodding along most of the show as I totally related to the trials and tribulations of life as a young woman in the modern day.

Catch this rising star in her MICF solo debut at The Forum, Carpet Room, 8.30pm until 3rd April! See blog post for details.

Lovelly Travels

I’m so excited to see Lauren Bok in her first solo show, Is That A Burrito In Your Pocket Or Are You Just Happy You Have A Burrito – #MICF 2016! It opened last night and tonight will be my first night at the show!


This super talented lady has been in a number of ensemble casts and co-written shows with other performers. She’s now branching out on her own in this hilarious piece. I got a sneak preview in her spot at Festival Club last night, and this girl has got it going on.

A bit more about the show:

Life is a Burrito.

We’re born, we are shoveled into a channel of carbohydrate, and the weight of life’s commitments are thrown on top of us.

The Tomato Salsa of Dreams. The Guacamole of Expectations. The Sour Cream of Hope.

This is the debut solo show from comedian…

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Butt Kapinski will captivate you at MICF 2016

Butt Kapinski is unusual, enticing and interactive. The poster alone will lure you in and make you want to know more! The show itself is bursting with action, engagement and so many laughs.


I had the pleasure of attending the show last night and after hearing so much buzz coming out of Adelaide Fringe, I was glad I did! Expect the unexpected with this show. Be prepared to get involved in the show and you’ll be captivated until the final applause.

Butt is a charachter, a very interesting character. Unmistakable in appearance and endearing in the quirky mannerism’s. This is a show you’ll see and talk about for weeks after.

You’ve got until the 17th April to see the show but don’t leave it too late, with the buzz that’s going around, the show is sure to be a sellout!


Details for the show!

Think it’s a solo show? Think again. Private eye Butt Kapinski invites you to co-star in a film noir murder mystery. This funny, filthy, fully interactive ride is riddled with sex, sin, shadows and subterfuge – no seat is safe!

From the director and co-writer of RED BASTARD – the internationally acclaimed bouffon show – Butt Kapinski has been taking North America by storm. With a swag of awards from Edmonton, Calgary, Hollywood, Orlando and Vancouver Fringes, and off the back of a huge Edinburgh Festival Fringe in 2015, Butt makes her MICF debut.

Kick reality to the curb with this full-on interactive comedic experience! Play in a world of dark dreams and bad similes. ADULTS ONLY.
– – –
23rd March – 17th April
7:15pm (Sun 6.15pm)
Tuxedo Cat, 293-299 La Trobe St, Melbourne

All shows are wheelchair accessible.

Make sure to check out Butt on social media:

Twitter @buttkapinski
Facebook – Butt Kapinski

butt kapinski

Why customer centric is essential in social media

This is the final instalment in sharing some insights on customer centricity in social media. The customer is why you are on social media. Communicating to an audience, this may come in a number of forms, but ultimately you’re trying to get someone to invest, take action or raise awareness.

These were the final questions asked of us about customer centricity in social media.

  1. How can you make your customer centric service a seamless event across marketing channels?

This will take a strategy that needs to be carried out through all levels of the business. From management, to production and process, to sales. All area of the business have to be on board with what is to be delivered to the customer. Remember what it is you are doing – what is the need of the customer that you are fulfilling. This will help to provide the best service. Why do they use your business? What do they want? Identify that need that you can meet and communicate this in the marketing. One message! Internally and externally.

  1. What are the best ways to enhance this interaction? How can you use the channels to your advantage?

The multiple channels provide ways to meet the different market segments of your business. One message delivered in different ways. Short and sweet on Twitter, detailed in email, visual on Facebook and Youtube. Ask them to interact on each. Retweet this if you agree. Comment, we love to hear from you. Give us a thumbs up if you enjoyed watching. Again, give them the direction of how you want them to interact. Don’t just put the information or content out there, people like to be given a direction in beginning a conversation or engagement. You can help them with this by having a clear call to action.

  1. Are there any specific channels for specific types of communication and business? Why?

There are so many channels these days and it can be overwhelming trying to choose which ones are the best to use for communication. My advice would be to select a few and do them really well. Maybe even one in the beginning and grow that and be comfortable with that and then move to the next one. It’s better than having 10 channels, and a presence and then customers are communicating with you there and you don’t have the resources to communicate and manage that channel. So select a few that suit your type of business and you can manage comfortably in your organisation.





Q & A on Customer Centric Social Media

It really should be said that all social media, at its core, would aim to be customer centric. However, when running a social media campaign, the customer can get lost in the noise.

I was asked a little while ago to comment on this trend and the move to customer-centricity. I’ll be sharing my answers over a few blogs.

  1. Why does the business need to shift from a product-focused approach to a customer-centric one?

My approach to social media is always relationship first. So customer centric is an easy shift with the method and approach I take. It’s about building relationships, creating conversations and engagement. This is such a great customer management tool – to be able to speak one on one to the customer but on a large platform.

  1. How can the business use customer insight to improve how the business can get better at delivering to the customer?

This is virtually a free survey of your market. You can see what your customers are doing, how they like to interact and communicate. Questions to audiences on social media are so powerful. I use questions such as “ What motivates you to start your day?” What’s your favourite.. “ “What is the best song… food.. etc. when you are feeling low?” You can pose it as a conversational question but actually you are gaining valuable insight into who are your customers. Or be direct? If you could make one change to our product/ service, what would it be?

  1. Why is customer centric so important today?

Using engaging, creative and conversational content, the relationship can build with customers. I’ve worked with large organisations to implement strategy and we have found it to be successful. I’ve also worked with artists and performers who are doing well with numbers but after working together, with a more conversational customer approach, they have seen the engagement and interaction rise. This is always my focus. People want to feel like they have a connection, that they are being head, not just a generic number amongst your many customers. Two way communication and initiating conversation will build trust with your customer.

  1. What is driving this trend and why?

The market is becoming crowded with businesses on social media. Customers are now savvy to the marketing tools such as Facebook advertising, links promotions, email subscriptions. Their inboxes are flooded and it’s becoming hard to step out above the noise. They want a personalised/ customised approach. They want to have loyalty products and brands and minimise the mass communication. If you can speak to them, they will listen.


More on this topic coming soon!

What has Lovelly Communications been up to?

Well hello everyone! We thought it was time to check in and let you know what’s been happening over here at Lovelly HQ. This is something we would like to make a regular thing, keeping you updated on all things PR, marketing and social!

Emma has just finished up a contract with World Vision Australia working in the media team. She’s had an incredible experience working with talented people and sharing stories of their work in the field. Emma will stay on as a World Vision Blog Ambassador. Here is her most recent post about the #Headbandforgood campaign: 

emma headband 2

Emma also had the pleasure of running one of her Social Media workshops at the World Vision office in Sydney for the staff. It was a great space of leaning and so encouraging to see more than 15 staff in attendance who were eager to know more about social media for business. Emma will be focussing on running workshops for

Workshops coming soon!! We’re taking our workshops on the road. Not only can you arrange for a group of 5 or more to have a workshop, we can also arrange to do them in your place of business for all of your staff. Stay tuned for a new page on the website coming soon and these dates:

– Melbourne
– Sydney
– Orange
– Brisbane
– Hervey Bay
– Tasmania
– Newcastle

Where are you based? Would you like a workshop in your area? Contact us 

social media beginners

We are thrilled to be working with Kultured Wellness to promote their first ever e-book! Check it out! Fermented nutrition for wellness and health.

Beautiful recipes and lots of wonderful information on how to put good things into your body! Make sure to check it out at

kultured wellness e-book

Loving working with Emma J Hawkins for her show I am not a Unicorn at  Adelaide Fringe this year.

Adelaide Fringe 2016 kicked off on the 12th February, coincidentally the same night as her show started!  Get on over and see what the festival is all about! The show runs until 21 Feb, 2016. I am not a Unicorn at Adelaide Fringe.

i am not a unicorn POSTER image

We are also  excited to be working with Andi Snelling – Actor on her upcoming Adelaide Fringe show ‪#‎DearDiary‬. As a long term diary writer, Emma is excited to see the parallels that come from documenting your daily life and what it’s like to look back! Don’t miss this one Adelaide! The show will run 29th February – 5th March, check it out: #DearDiary

andi snelling #DearDiary


We’ll leave you with our quote of the week for a bit of inspiration! Remember, lukewarm is no good. Follow your passion. Thanks Roald Dahl! Always has the wise words.

lukewarm is no good


Thank you for all the love everyone, and remember to connect with us on social media!

Lovelly Communications
Lovelly by name, Lovely by nature

Mob: +61 413 955 970
Twitter @Lovellyinc
Instagram: @Lovellyem
Google+: Lovelly Communications

Have you snapped your #headbandforgood photo yet?

We are loving the ANZ #headbandforgood campaign raising funds for World Vision Australia! For every selfie taken and shared with the #tag, ANZ will donate $2 to World Vision to support their work in the Asia Pacific region.

Now that is GOOD!

emma headband 2

Emma is a World Vision Blog Ambassador and she wrote this article for them about the fun campaign: 

Novak Djokovic is the face of the campaign and he has given some great inspiration with his fun headband photos. It’s going gangbusters on #socialmedia and so many people are sharing their fun photos, and it’s simple, just tag it!!

And then it was shared on the Global Citizen website!! Check it out here:

This such an easy and fun campaign to get behind and we can’t wait to see your #selfies with your #headbandforgood!

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