Personal Branding Specialist


Meet Emma Lovell

With more than 10 years experience in communications, marketing and consulting, Emma Lovell can support you to share your unique message with the world and better communicate your personal brand.

When you have a strong brand, everyone connects to it and has fun with it. That’s what’s happened with Lovelly.

Whenever friends, family or colleagues say the word lovely, they think of me.

Now, not everyone will have a catch phrase or a name that can be cheekily turned into an adjective, but you can still have words, phrases and a presence that is aligned and truly represents who you are.

You’ll be working closely with me, Emma Lovell (but feel free to call me Lovelly), throughout the program. I also run workshops and offer speaking engagements.

Whatever the scenario, whether it’s one on one, in a group or on a stage in front of thousands, you will always get the Lovelly experience.

Emma Lovell embraces all things positive at a brand photoshoot smiling to camera
Emma Lovell embraces all things positive at a brand photoshoot smiling to camera

"Isn't she Lovelly"

I hope right now the Stevie Wonder song is playing in your head.

My friend used to sing this to me every time I answered the phone to him. What a joy!

Emma Lovell

So how did I get here?

Let’s take it back a few years … all the way to uni in fact! I completed my Bachelor of Business Degree at the University of Technology of Sydney in 2010 where I majored in PR and marketing with a 6-month exchange in Mexico (si, hablo Espanol).

During my degree, I worked with many companies as a promotional ambassador.

From massive music festivals to bars, days at the races and huge corporate evens, I was promoting brands. I got to learn a lot about the world of PR, marketing and promotions first hand and I loved it.

I also got to work with the University Union and helped them to setup their own brand ambassador program within the Uni to promote events.

When it came time to look for jobs, that didn’t really feel like the path for me. I wanted to take my experience, the network I had and some of the clients I’d met along the way and work directly in the space.

With the knowledge and experience gained during my work and studies, I established my own PR and marketing business, Lovelly Communications in 2009.

Lovelly was born

I was my own boss and of course the Lovelly name came easily, it’s tattooed on my foot! It’s also a nickname coined in high school that now, as you’ll see, perfectly describes – me!

The business has since evolved and as of 2019, I moved into the Personal Branding space.

Why? Because I wanted to have greater impact for my clients. I wanted to see them go on a journey.

The thing I’ve loved most about my work over all these many years is the people. The variety of industries, the interesting projects and the ever-changing scope of the work was great. But it’s the people you meet, connect with and work with that make it!

What we aspire to do

I love helping to bring out the best in people. To see them work to their strengths, to connect with who they really are, and be able to share that with the world.

Pulling on my communications days, my passion for getting to truly know someone, and to share the most important messages, we are able to really define their personal brand.

I support my clients to gain more clarity, confidence and connection in work and life. I can’t wait to help take you on the journey back to your authentic self.

Let’s chat soon!

Emma's Values

Emma's Values

So why work with Emma Lovell?

Because she’s passionate, professional and lovelly.

Let’s explore this some more!

Emma Lovell is a professional brand expert


I have a zest for life and I love what I do. I am dedicated to working with my clients to bring out their unique personal brand and to share that with the world. It’s what drives me and I’m excited to learn more about each person I work with and share in their story.

Emma Lovell is your professional personal branding consultant


I may wear unicorn pants and often work beside the beach, but I am a consummate professional and I bring my 10 years of experience in PR, marketing, social media and writing to my work. I show up for my clients and I’m committed to achieving the best outcome for each person I work with.

Emma Lovell is all things lovelly and friendly


I’m lovely by name, lovelly by nature. Of course this is a play on my surname but many years ago I was asked “why the double L?” Someone else offered “double the life” and I’ve owned that ever since. I am engaging, personable and charming as is consistent with the typical lovely characteristics, but I also bring my enthusiasm and passion for life to my work. What you see is what you get and with me it will always be lovelly.

To discover how to communicate your unique personal brand, book a call with me today.

It's time to share your story.

Not sure where to start with personal branding?

Get your FREE Live & Love Your Brand Guide: An introduction to personal branding here!

Live and Love your brand by Emma Lovell - Lovelly Communications eBook

Not sure where to start with personal branding?

Live and Love your brand by Emma Lovell - Lovelly Communications eBook

Get your FREE Live & Love Your Brand Guide: An introduction to personal branding here!