I was driving in my car the other day listening to Malcolm Gladwell’s audio book “Outliers: The Story of Success”, and I heard this line that just struck me. It reminded me so much about the work that I do in personal brand.
“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.”
So often I hear people say:
- “when I’ve got my website ready”
- “when I’ve got my Instagrams to a point …”
- “when I’ve got my photos”
- “when I’ve got my videos”
- “when I’ve got all these things, then I’ll work on my personal brand.”
My answer is “no, you won’t.”
Because you can’t get there without practising. It is the practice of showing up and trying things, writing things, saying things, testing your message on your audience! That is how you get to be an expert. That is how you get to be a thought leader. That is how you get to build your brand, by practising.
And if you’re not trying things, if you’re not putting things out there, if you’re not saying anything, then how are you going to get the confidence and the clarity in your message?
This was the focus of a LIVE Instagram video I shared recently all about the importance of starting now and practising. Watch it here.
I know that starting this work can be daunting and a tad overwhelming. I want you to know that it doesn’t have to be perfect, that’s what the practice is for.
Also, I understand that this can feel lonely to do by yourself. That’s why I am here, as a coach. To support you, to cheer you on and to give you that space to practice.
So tell me, are you trying something new right now that requires a bit of practice?
I’d love to hear about it!
Emma “Lovelly” Lovell