#LoveWins – Celebrate Pride – One of the best things I’ve seen on Facebook and Social Media in general

It was a beautiful sight to wake up on Saturday morning to a sea of rainbows on my Facebook feed. #Lovewins and so many people were willing to celebrate pride. Facebook were quick to the party in making their www.facebook.com/celebratepride app and I think it has to be one of my favourite applications they’ve ever made.

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It was super easy and quick to change your profile over and have your profile image now coloured in a wonderful rainbow. Now I love rainbows at the best of times but on this historic day where the USA made marriage legal in EVERY state, it was spectacular to see social media come alive with celebration. It was a simple yet effective action. People could show their support by clicking through a few simple steps. This is what we want from our social media and Facebook delivered a user friendly and fun way to show action!

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This was not the day for the bigots or haters. Nobody wanted to hear it. As I saw more and more rainbows fill up my feed, I felt so happy to have the friends I have. Like minded, loving people who want everyone to be able to share the same right and live the life they want to lead.

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Jumping on to write this blog and then I see even WordPress has got in on the action! Awesome stuff. Rainbows all over social media and it’s great to see that people are waving the political correctness to get behind something they believe in. There’s been too much hatred and separation for too long. The beautiful rainbow is a great symbol for this occasion.

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Some wonderful images have come out subsequently as well- unicorns and rainbows are my favourites! Ride it Obama!

The only sad thing over this weekend has been the voicing of the fact that Australia is now lagging far behind the world in human rights… we do not have marriage equality in Australia. Let’s hope that this can be the kickstart we need.

I’m seeing rainbows everywhere I walk now 🙂 It’s a lovely thing! I hope this kindness, support and love can stay for a little longer than just the weekend of a momentous occasion.

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Let us take the step now to #marriageequality. Let us cheer when #lovewins in Australia!!

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Celebrate #SMDAY – Social Media Day – June 30th, 2015

On Tuesday, June 30th 2015, we will celebrate Social Media Day! This initiative has been running around the world for six years globally and this year I’ll be celebrating in Melbourne!

#SocialMelb are hosting an event in Melbourne on Tuesday to celebrate all things Social!! #SMDay is a day where we can remember why it is we connect online and how far social media has come.

Social media events around the world -even India
Social media events around the world -even India

A little bit more from the #socialmelb team about their event! We hope to see you there.

Visit meetup.com: http://www.meetup.com/socialmelb/events/223435524/

  • Tuesday, June 30, 2015

    6:00 PM

  • Watermark Docklands

    9/800 Bourke St, Docklands (map)

  • June 30th, 2015 marks the sixth-annual official global celebration of Social Media Day, first launched by Mashable as a way to recognise and celebrate social media’s impact on global communication.

    The socialmelb community has come together on Social Media Day for an annual unconference since 2012. This year, celebrations will instead have a #tbt flavour with an old school tweetup.

  • social photo

What are you doing for #SMday 2015?

Social Media Workshop Sydney: Maximise your efforts on Social Media

After a great workshop in Sydney in May with some really engaged participants, Lovelly Communications is again hosting a Social Media Workshop in Sydney.

Tickets available at Eventbrite: 

Social Media Workshop Sydney: Maximise your efforts on Social Media

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Whether you’re a business or a budding professional, social media is a powerful medium for you to connect online and reach a larger audience. You can promote yourself or your business to audiences you may have never reached otherwise.

Shameless self promotion you might say? Why yes! We believe that if you’re not talking about yourself, who will?

Emma Lovell, social media professional and owner of Lovelly Communications, wants to help you by giving you the skills to promote yourself in the best way possible using social media.

social-media-content

In the two hour workshop with Emma, you’ll gain valuable skills and tips on how to enhance your social media. It’s not hard… it’s about being consistent, relevant and engaging. Some of the things we will cover include:
– What to include in your posts
– How to speak to your audience
– When to post
– How to increase the reach to your audience
– Choosing the right social media platforms for you and your business
– Systemising your posts and managing your accounts
and more!

What: 2 hour social media workshop
When: 10am- 12pm, 11th July 2015
Where: AFIF seminar room.
Suite 403, Lvl 3, 152 Bunnerong Road, Eastgardens, NSW, 2036
(3rd floor of the Westfield Eastgardens office tower.

Cost:
$87 – Early bird special (Book by 5pm on Friday 3 July, 2015)
$97 – Full ticket price
$79 – BFW special with promotional code

social photo

Included: Tea, coffee & biscuits. Workbook. Question time with social media professional Emma Lovell.

Special offers will also be available for attendees for Lovelly Communications services after the course.

There is strictly limited places for this exclusive workshop in social media.

To learn more about Lovelly Communications and services on offer, visit: www.lovellycommunications.com

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A few endorsements from people Emma has helped grow their profile using social media:

“Emma, through Lovelly Communications, has supported my business (The Fundraising People) with our social media and online community building. She is someone bursting with knowledge and enthusiasm. Her understanding of social media is unquestionable and we have seen a huge increase in our Facebook group activity and fan base as a result of her help and support. I would strongly recommend Lovelly Communications to anyone who needs support in the digital/online space. She is a joy to work with!”
– Matthew Brine – The Fundraising People
Facebook: The Fundraising People Twitter: @Fund_Raisers

“Working with Lovelly communications ensured that we were able to engage with the greatest possible audience across a range of demographics and social mediums. Emma’s professionalism and bright personality made for a wonderful working environment, which we will happily employ again in the future.”
– Charlie Ranger – Performer in “A Sunburnt History” Comedy Series
Facebook: A Sunburnt History Twitter: @wegotburnt
We can’t wait to see you there

Get your tickets now!

social media

How to better promote yourself on social media – Sydney workshop

We are very proud to be offering our first ever Social Media workshops. They will be held at the Office Tower, Westfield Eastgardens in Sydney on Thursday, 21st May. View the link for more details and we look forward to sharing our social media insight with you.

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Whether you’re a business or a budding professional, social media is a powerful medium for you to promote yourself!
Shameless self promotion you might say? Why yes! We believe that if you’re not talking about yourself, who will?
Emma Lovell, social media professional and owner of Lovelly Communications, wants to help you by giving you the skills to promote yourself in the best way possible using social media.
In the two hour workshop with Emma, you’ll gain valuable skills and tips on how to enhance your social media. It’s not hard… it’s about being consistent, relevant and engaging. Some of the things we will cover include:
  • What to include in your posts
  • How to speak to your audience
  • When to post
  • How to increase the reach to your audience
  • Choosing the right social media platforms
  • Systemising your posts and managing your accounts
  • and more!
social media cake pops
What: 2 hour social media workshop
When: 6pm- 8pm 21st May 2015
Where: AFIF seminar room.
Suite 403, Lvl 3, 152 Bunnerong Road, Eastgardens, NSW, 2036
(3rd floor of the Westfield Eastgardens office tower.
Cost: 
$97 – Early bird special (Book by 5pm on Friday May 8th, 2015)
$120 – Full ticket price
$87 – BFW special with promotional code
Included: Tea, coffee & biscuits. Workbook. Question time with social media professional Emma Lovell.
Special offers will also be available for attendees for Lovelly Communications services after the course.
There is strictly limited places for this exclusive workshop in social media.
To learn more about Lovelly Communications and services on offer, visit: www.lovellycommunications.com
lovelly communications logo square
A few endorsements from people Emma has helped grow their profile using social media:

“Emma, through Lovelly Communications, has supported my business (The Fundraising People) with our social media and online community building. She is someone bursting with knowledge and enthusiasm. Her understanding of social media is unquestionable and we have seen a huge increase in our Facebook group activity and fan base as a result of her help and support. I would strongly recommend Lovelly Communications to anyone who needs support in the digital/online space. She is a joy to work with!”

– Matthew Brine – The Fundraising People
Facebook: The Fundraising People Twitter: @Fund_Raisers

“Working with Lovelly communications ensured that we were able to engage with the greatest possible audience across a range of demographics and social mediums. Emma’s professionalism and bright personality made for a wonderful working environment, which we will happily employ again in the future.”

– Charlie Ranger – Performer in “A Sunburnt History” Comedy Series

Facebook: A Sunburnt History Twitter: @wegotburnt

We can’t wait to see you there.
Celebrate social media
Celebrate social media

Writing for Social Biz Magazine on social media

Social media is  a part of marketing in today’s business climate. It just is. Whether you want to get on board or not, it’s happening. But how can we make the most of it? Emma Lovell, Director of Lovelly Communications, has been sharing her insight into the world of social media via monthly articles with Social Biz Magazine.

Here are some of the links to her articles so far:

How responsive are you on social media?

This issue has been one that has consistently bugged me this year in both my professional and personal life. Friends of mine have heard me have a good rant about it and, even when not directed at them, realised the effect their inconsistent communication can have on the other person…

How I raised $4000 for World Vision using only Social Media

I don’t believe what I did was spectacular. I know the result of my fundraising will be incredible and make a huge impact to the work of World Vision Australia in Nepal, by changing the lives of women and children. But I simply made a plan for my social media campaign and followed a strategy.

world vision

The long and short of this post is that social media is not hard to use. It’s about applying practices, strategies and having a method to the madness. When there is a plan and a reason for social media, there can be results.

Social Media is the Ultimate Word of Mouth

If you don’t tell people that you have a social media account, that you have a Facebook page, they’re not going to know. If there are no links on your website or a listing of what your twitter handle is, how would someone know they could write to you there?

Social Media for Good – The most effective way to promote causes and campaigns on Social Media

Use your powers for good! This is what we hear the good guy saying to the bad guy in movies all the time. So why don’t we apply this theory to our Social Media:. Social Media for Good. We are seeing more and more not-for-profits and NGOs harnessing the power of Social Media

Why shameless self-promotion is acceptable on social media!

So remember, promote yourself, tell your audience everything you’re doing and let them join in the party! But also take the time to listen to them, hear their praise, criticism or thoughts! Build the connection and you will build your audience. Go on, indulge in a little shameless self-promotion this month!

Social Media is Undervalued

Social Media is such a reactive and responsive media. We have always talked about two-way conversations as being the optimum means of communication with an audience. PR aims to do it, email and direct marketing gave us some insight into this, but social media is leading the way. You can reach out to your audience via various social media channels and receive and instant response. Likewise, a customer can tell you, in real-time, when they are in a café or purchasing your product. What an incredible opportunity to understand your market and meet their needs.

To read more from Emma on Social Media, make sure to check in regularly on Lovelly Communications and subscribe to Social Biz Magazine. 

Writing for Social Biz Magazine

Loving writing regular articles for Social Biz Magazine about all things Social Media. As this is a fast growing industry and changing each and everyday, it’s important to share knowledge amongst the online community.

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We at Lovelly Communications believe in the power of engagement and sharing of thoughts and idea. The articles have given us a way to discuss social media with a wide audience. Take a look at a few of the articles written so far:

How responsive are you on social media?

http://www.socialbizmagazine.com/2014/10/03/responsive-social-media-media/

Why Shameless Self Promotion is acceptable on Social Media.

http://www.socialbizmagazine.com/2014/09/01/shameless-self-promotion-acceptable-social-media/

Social Media is undervalues.

http://www.socialbizmagazine.com/2014/08/01/social-media-undervalued/

Enjoy the reads and don’t forget to sign up to http://www.socialbizmagazine.com

Think of your Social Media Experience as a Cake Shop

 

Let’s think of your business as a physical business say a cake shop. It’s so exciting when you first start your business and you open up the shop and you’ve prepared all the cakes. And you shout out. “I have a business! I have a cake shop.” Now! You can have the best cake shop in the world but unless you promote it with a sign out the front and tell people to come, no ones going to come.

So you hand out business cards, give out flyers –  people start to come.

Great- so you are getting business. Because you went out there and told people about it! ONLINE is going to work in the same way.

 

Social Media Cake!
Social Media Cake!

If you don’t tell people that you have a social media page, that your have a facebook page – they’re not going to come – if there are no links on your website or a listing of what your twitter handle is, how would someone know they could write to you there?

 

Next step is making sure that message is clear. You tell people you are open and you sell cakes and they are the best cakes in the world. Now all of your business cards, website, flyers and WOM has to be say “best cakes in the world”. Consistent messaging should be part of your marketing campaign and ensuring all modes of communication and all channels of promotion carry the same message.

 

Now how does Social Media come in? Social Media works like you standing at the front of your shop telling people to come in x 100 x 1000! Most importantly look at the Insights on Facebook where although you may have 100 friends, your messages and updates can reach 51,000 friends…. That’s powerful!

 

So Social Media is WOM but a much larger platform and with a lot more stay power and a lot more fun.

Make Your Content More Social

We can’t claim the fame for this fabulous advice. All credit going to Johanna from Strawberry Communications for these top tips. Social Media is important but you must make sure you have an integrated marketing campaign.

 

Most businesses have an online presence now, but not all are utilising the full extent of that presence in their PR activities.

Posting your articles, media releases and blogs on your social media platforms and websites can introduce your expertise to a new audience, increase your SEO, encourage new visitors to your website and bump up your search engine rankings.

Here are seven ways you can do all this by simply using the content you already have and spreading it further.

  1. Post your media release to your website news page or blog.
  2. Upload media releases to online PR websites like Newsmaker or PR Wire.
  3. Link to references and studies in articles, blogs and media releases so people can find out more about the topic easily.
  4. Label photos used on websites and in blogs with a descriptive title so they can be found in online searches and link back to you (this is particularly important if you use Pinterest, Flickr and Instagram).
  5. Share new articles, media releases and blog posts on Twitter, Facebook, LinkedIn, StumbleUpon and any other social media networks you use, making sure you post at the times your ideal customers visit those platforms.
  6. Comment on other people’s articles and blog posts so you can show expertise in your topic and include your website at the end so people can find you if they like what you said.
  7. Share and retweet articles and posts that will be of interest to your audience and add a comment or introduction explaining why it is relevant.

By adding a few extra steps to your online interactions your website analytics, follower count, online mentions and even your client list will grow. 

 

Thanks for the great advice Johanna and learn more about Strawberry Communications here:

About Strawberry Communications
ImageStrawberry Communications generates amazing publicity. Our agency tells business stories using public relations and writing through a number of online and offline mediums.

Writer and PR consultant Johanna Baker-Dowdell started Strawberry Communications in 2007 to help businesses tell their story. Strawberry Communications is based in Launceston, above the Tamar River, Tasmania, but servicing clients all over Australia (and sometimes the world).

Connect with Johanna online:
Twitter – @JohannaBD@bizbabyonboard or @stanleynnelson
Facebook – http://www.facebook.com/StrawberryCommunications 
LinkedIn – http://www.linkedin.com/in/johannabakerdowdell
YouTube – http://www.youtube.com/user/JohannaBD
Blogs – http://strawberrycommunications.com.au/bloghttp://t-changers.posterous.com/ and http://businessandbabyonboard.tumblr.com/

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