Social media is a part of marketing in today’s business climate. It just is. Whether you want to get on board or not, it’s happening. But how can we make the most of it? Emma Lovell, Director of Lovelly Communications, has been sharing her insight into the world of social media via monthly articles with Social Biz Magazine.
Here are some of the links to her articles so far:
This issue has been one that has consistently bugged me this year in both my professional and personal life. Friends of mine have heard me have a good rant about it and, even when not directed at them, realised the effect their inconsistent communication can have on the other person…
I don’t believe what I did was spectacular. I know the result of my fundraising will be incredible and make a huge impact to the work of World Vision Australia in Nepal, by changing the lives of women and children. But I simply made a plan for my social media campaign and followed a strategy.
The long and short of this post is that social media is not hard to use. It’s about applying practices, strategies and having a method to the madness. When there is a plan and a reason for social media, there can be results.
If you don’t tell people that you have a social media account, that you have a Facebook page, they’re not going to know. If there are no links on your website or a listing of what your twitter handle is, how would someone know they could write to you there?
Use your powers for good! This is what we hear the good guy saying to the bad guy in movies all the time. So why don’t we apply this theory to our Social Media:. Social Media for Good. We are seeing more and more not-for-profits and NGOs harnessing the power of Social Media
So remember, promote yourself, tell your audience everything you’re doing and let them join in the party! But also take the time to listen to them, hear their praise, criticism or thoughts! Build the connection and you will build your audience. Go on, indulge in a little shameless self-promotion this month!
Social Media is such a reactive and responsive media. We have always talked about two-way conversations as being the optimum means of communication with an audience. PR aims to do it, email and direct marketing gave us some insight into this, but social media is leading the way. You can reach out to your audience via various social media channels and receive and instant response. Likewise, a customer can tell you, in real-time, when they are in a café or purchasing your product. What an incredible opportunity to understand your market and meet their needs.
To read more from Emma on Social Media, make sure to check in regularly on Lovelly Communications and subscribe to Social Biz Magazine.