Join us for a LIVE Facebook workshop on the Gold Coast

We are excited to be attending the LIVE Facebook Workshop being hosted by Vitamin Media this Saturday 12 August on the Gold Coast. We’ve had the pleasure of working with Walt and his team and love what they are offering in the video space. This two hour workshop will kickstart your LIVE Facebook skills and have you creating videos in no time.

facebook

Full details and tickets can be found here!

10 Top tips and techniques to be your most successful at Live Streaming.

Give yourself the winning edge to build your audience and grow your following on Facebook, Instagram and YouTube with our intense 2-hour workshop.
 
Led by a video producer with over 25 years industry experience, you’ll get the best start and avoid the big mistakes and pitfalls that people and businesses make. It’s also interactive, so bring along your smartphone or tablet, a notepad and pen and be prepared to join in. We help you develop your on-camera skills as well as how to properly present yourself and encourage your viewers to engage.
 
We’ve made this workshop intentionally quick and affordable so you can easily cross that threshold and jump-start the next phase of your online marketing. 
 
Space is limited due to room restrictions so we encourage you to sign up early!  
12 August 2017, 1-3 PM at Bumbles Café, 21 River Dr Surfers Paradise, Queensland. Free local parking (winning!)

Vitamin media

Visit www.vitaminmedia.com.au for more details and we hope to see you there!

Advertisements

I just don’t get Snapchat!

For a long time I’ve resisted the urge to jump on snapchat. Everyone asks me “Are you on snapchat?” Knowing my love of social media, they have thought I would be the first one to have signed on. Alas, no. It’s not for me.

snapchat

After resisting all this time, curiosity has gotten the best of me and I recently signed on to Snapchat. It was after reading some of the bloggers comments that I follow avidly who attest it has done wonders for their reach. Sportsgirl, Spotify and CNN are on there so perhaps it does work for business and as a social media specialist, I need to know.

But I just don’t GET IT. I logged in and got lost. The camera comes on immediately. So swipe to the side and now I’ve got my profile. Swipe to the other side and I can see stories and brand logos. But where are the directions? How do I navigate? Take a picture what do I do.

The idea of just sending people photos of my moments. I feel there are so many other portals for this. Messenger, text messages, emails, instagram (instant… photos) and so many more. Another app to send photos on just seems like double handling.

It’s the least intuitive app I’ve ever seen! I didn’t know how to operate it and it made me feel silly. I get the gist… share photos that last a short time… but why!

This article on Mumbrella gave me a better understanding of here people are coming from:

In the same respect writer David Ko confirms my feelings about Snapchat for business. “So if I am honest, there’s no business reason for me to embrace Snapchat, yet.”

He also comments that it’s “silly” and “fun”. This is my feelings exactly. It’s silly and a bit of a laugh but for me, and also some of my clients, investing time into such a platform is just not going to pay off.

The time may be little to take a photo and share it but the fact that it doesn’t last is the bit that I can’t get my head around. If I take a photo, and I share a photo, I want it to be there for me to revisit. As a content creator, I work hard on putting things out there for a reason. I’m not really in the space of just throwing content out into the universe without seeing its effect. If I’m going to invest time into something, I want to be able to see the results and build on that.

So, do I Snapchat? No thank you.

Please feel free to comment and convince me otherwise.

Sydney social media workshop – Promoting your business with social media – April 28th

Our first Social Media Workshop in Sydney for 2016 is booked! Thursday 28th April from 6-8pm at a brand new location! The kind people from The Fundraising People are letting us use their amazing training room, which overlooks Darling Harbour! It’s a great space for creativity and very central for Sydney city.

Want to learn more, check out the event on Eventbrite and reserve your place.

 

social media beginners

Shameless self promotion you might say? Why yes! We believe that if you’re not talking about yourself, who will?

Emma Lovell, social media professional and owner of Lovelly Communications, wants to help you by giving you the skills to promote yourself in the best way possible using social media.

In the two hour workshop with Emma, you’ll gain valuable skills and tips on how to enhance your social media. It’s not hard… it’s about being consistent, relevant and engaging. Some of the things we will cover include:

  • What to include in your posts
  • How to speak to your audience
  • When to post
  • How to increase the reach to your audience
  • Choosing the right social media platforms
  • Systemising your posts and managing your accounts
  • and more!

What: 2 hour social media workshop
When: 6pm- 8pm 28th April 2016
Where: Training Room, Office of The Fundraising People
1/43 Murray Street, Pyrmont, NSW 2009

 

Cost: 

$87 – Early bird special (Book by 5pm on Wednesday April 20th, 2016)

$98 – Full ticket price

$87 – BFW special with promotional code

 

Included: Tea and coffee. Workbook. Question time with social media professional Emma Lovell.
Special offers will also be available for attendees for Lovelly Communications services after the course.

There is strictly limited places for this exclusive workshop in social media.

To learn more about Lovelly Communications and services on offer, visit: www.lovellycommunications.com

A few endorsements from people Emma has helped grow their profile using social media:

“Emma, through Lovelly Communications, has supported my business (The Fundraising People) with our social media and online community building. She is someone bursting with knowledge and enthusiasm. Her understanding of social media is unquestionable and we have seen a huge increase in our Facebook group activity and fan base as a result of her help and support. I would strongly recommend Lovelly Communications to anyone who needs support in the digital/online space. She is a joy to work with!”

– Matthew Brine – The Fundraising People
Facebook: The Fundraising People Twitter: @Fund_Raisers

“Working with Lovelly communications ensured that we were able to engage with the greatest possible audience across a range of demographics and social mediums. Emma’s professionalism and bright personality made for a wonderful working environment, which we will happily employ again in the future.”

– Charlie Ranger – Performer in “A Sunburnt History” Comedy Series

Facebook: A Sunburnt History Twitter: @wegotburnt

WHEN
Thursday, April 28, 2016 from 6:00 PM to 8:00 PM (AEST) Add to Calendar
WHERE
1/43 Murray St – 43 Murray Street #1, Pyrmont, NSW 2009, Australia – View Map

 

Head to Eventbrite and book your tickets today!

Melbourne Social Media Workshop – Structure and manage your Social Media

We are excited to be hosting our first Melbourne workshop for the year. It’s called “Structure and manage your social media.” The biggest issue we hear about from individuals and businesses in running their social media is time. They don’t have time to do it and they find it hard to be consistent with posting.

This workshop will help to give you a plan, process and system for your social media. It will become a part of your general business activities and with consistent, relevant and interesting content, you will see results! Social media isn’t hard! It just needs to be managed.

There are just 10 spots available so book in now.

Em1161

Emma Lovell, social media professional and owner of Lovelly Communications, wants to help you by giving you the skills to promote yourself in the best way possible using social media.

In the two hour workshop with Emma, you’ll gain valuable skills and tips on how to enhance your social media. It’s not hard… it’s about being consistent, relevant and engaging. Some of the things we will cover include:

  • What to include in your posts
  • How to speak to your audience
  • When to post
  • How to increase the reach to your audience
  • Choosing the right social media platforms for you and your business
  • Systemising your posts and managing your account
    and more!

social photo

Hear what others have to say about the social media coaching and working with Lovelly Communications.

“Emma, through Lovelly Communications, has supported my business (The Fundraising People) with our social media and online community building. She is someone bursting with knowledge and enthusiasm. Her understanding of social media is unquestionable and we have seen a huge increase in our Facebook group activity and fan base as a result of her help and support. I would strongly recommend Lovelly Communications to anyone who needs support in the digital/online space. She is a joy to work with!”
– Matthew Brine – The Fundraising People
Facebook: The Fundraising People Twitter: @Fund_Raisers

I love doing business with efficient, fast, fair, honest people, shout out toEmma Lovell for being a great biz partner- I highly recommend this woman, for all of the above!
– Alison, Owner at Furry Friend Pet Sitters 

“Working with Lovelly communications ensured that we were able to engage with the greatest possible audience across a range of demographics and social mediums. Emma’s professionalism and bright personality made for a wonderful working environment, which we will happily employ again in the future.”
– Charlie Ranger – Performer in “A Sunburnt History” Comedy Series
Facebook: A Sunburnt History Twitter: @wegotburnt

 

Remember, book your Melbourne Social Media Workshop tickets now!

 

Continuing the conversation on customer centric social media

A few months ago, we were asked to comment on the importance of customer centricity in social media. Our view – highly important and it should be the focus! Have a read of some of our responses on how to achieve customer centricity through social media.

  1. How can the business generate personalised customer interactions?

This will depend on the business and the scale of the business. A company like Coca-Cola is going to struggle to have personal communication – however their name on the bottle campaign was an excellent way to speak to people individually. Cleary there are 100’s of 1000’s of Emma’s out there. But to see my name on the bottle was a thrill and made me want to buy one. There are competitions, highlighting customers through photos and commenting back on their posts and interactions, which can draw customers in to grow the relationship. I am a fan of photo competitions and “comment of the week” “photo of the week” – show you do recognise their loyalty and support.

  1. What are the best tools to do so?

As per above, I like competitions. I think this is a way for people to engage as there is a reward at the end. Asking customers to share something of their life through a photo, video or post. This is also viral content.

  1. What are the common mistakes to avoid?

Avoid sending generic emails with “Dear Emma” i.e. entering my name. Clearly it’s a generic email, don’t try and disguise it as personal communication. Be honest when you are speaking to the masses. Also on social media, generic “Thank you for your message” comments. It is time consuming but take the effort to tailor responses to people who are actively trying to connect.

  1. What are some of the key insights you have uncovered that businesses should know before embarking on this strategy?

Work out what it is you want to learn about your customer or what it is you want to communicate. Go in with a plan and with an end game. Who do you want to reach and why? What do you want them to do as a result of their increased communication? Are they telling their friends about your business? Do you want likes? Do you want them to come to an event? Do you want them to watch a video. Clearly communicate to the audience that you want to take action and let them know what action you want them to take.

  1. Can you share an example, a moment of best practise?

We ran an Instagram competition, a photo competition. We had a weekly finalist and a monthly winner. We shared other photos that had been posted throughout the week to show that people were entering and to show that we appreciated it. One of the weekly winners posted and shared the photos for weeks on end and the photo got so many comments from friends. We thanked them on Facebook, Instagram and by private message. The genuine communication made them reach out more. We definitely increased the brand awareness through this exercise. Genuine and consistent communication with your fans and customers will help spread the word.
One more blog to come on this topic!

Some quick tips to remember for engaging on #socialmedia

Sometimes… we get busy! Everything is mad and things just seem too much. How on earth can we fit in a well constructed tweet, clever facebook post and respond to messages on linkedin!

social media cake pops

Social media doesn’t need to be viewed as yet another thing to do on your to-do list. Here are a few tips to help you engage quickly and effectively throughout the week.

  1. Retweet – Can’t think of something great to say? Why not share an article, share an event or the view of a like minded person.They will appreciate the kudos and you are engaging with your audience.Share a facebook post or linkedin update. Show the love.
  2. Say thanks – a simple thank you! To a tweet, facebook post or linkedin message can make the person who reached out to you feel acknowledged and appreciated.
  3. Share an article – read something interesting lately? Why not share it with your audience. It’s quick and easy and you’ve also learnt something at the time!
  4. Plan – make a day a week to plan out your posts. Whether you use an excel doc, word doc or just a notepad. Spend half an hour thinking about what you want to say for the week instead of panicking in the moment.
  5. Schedule – Schedule posts in advance. Facebook now offers this feature or you could use Hootsuite. Take some time when you’re feeling creative to schedule in some posts so that your audience hear from you.

 

We don’t need to re-invent the wheel to engage on social media. We just need to practice basic practices of communication. If you are spoken to, speak to, if someone reaches out to you, acknowledge them and respond. And it’s not all work – we have lots of fun making connections on social media.

Connect with us:

Twitter @Lovellyinc

 

The first Melbourne Social Media Workshop

It was a pleasure to run the first ever Melbourne Workshop for social media at the Honey Bar and Restaurant in July. We had a great turnout and a wonderful response after.

social photo

The guests included comedians, writers, talent managers, photographers and producers. A wide range of interests from a variety of industries but all there for one reason, learning more about social media and how they can better promote their business.

Something that always surprises me with the workshops is how many questions there are. Sometimes we forget when we work in a speciality area, how much we know. When we’re sharing this knowledge with others we get to discover and re-lean with them and that’s really enjoyable part of the time for me.

There is definitely a structure to the workshop and an order I like to run through but a lot of the course is driven by the questions and I enjoy the flow of the workshop with the variation of participants.

Social media funny
Social media funny

Here’s a few of the testimonials from the course:

“I was very lucky to attend your workshop last minute and walked away with so much information on a topic that I thought I was pretty savvy with. You’re a star and I loved every minute, thank you! I am starting a new business in the next couple of months so will definitely keep in contact and take you up on your very kind offer.

  • Amy Boyse, Photographer

“I recently attended Emma Lovell‘s seminar for Social Media Beginners. As someone whom thinks that “they’ve got this”, I was shocked about how little I actually know. Emma Lovell has her head around all social media platforms and how they can be best used better than anyone I know. Her knowledge of twitter and its use like a surgeon’s tool is second to none. You’ll learn things about ‘Hastags’ and their use that you’ve never thought of. Thanks to Emma I know have my own hashtag, ‪#‎franksconspiracies‬. If you’re an artist, entertainer or stand-up comedian then Emma can help you with that all import concept of “Cut Through”. When everyone else is yelling on Social Media, Emma will teach you how to sing so everyone will listen. Money well spent and a wise investment in yourself. Enrol today.”

  • Frank William Hampster, Comedian

Looking forward to the next social media workshop in Melbourne. Stay tuned for dates and check out www.facebook.com/lovellycommunications

#Activism

Happy to be a part of an article recently on #Activism for RMIT’s magazine Catalyst as a social media specialist and a World Vision Blog Ambassador. It was a pleasure to be interviewed by young writer Katie Coulthard who I believe has done a wonderful job on discussing this issue from both sides.

activism

What is #activism? It’s standing up for what you believe in, it’s caring for a cause, backing something…. on social media. Is this true activism? Can we compare it to those who marched against the Vietnam War or who chain themselves to trees? Is this how we talk about what we believe in now.

Take a read of the article here: http://rmitcatalyst.com/activism/#comment-30306

Here is an excerpt:
Emma Lovell is a social media specialist and a World Vision blog ambassador. She says social media activism plays a big role in raising awareness of a cause or charity. “Some people are never going to have the opportunity to climb a mountain or see children immunised in Uganda and understand that. Social media is an easier way of sharing it,” she says.

Where do you stand on #activism ?

How to better promote yourself on social media – Melbourne workshop

How to better promote yourself using social media is a two hour workshop for those wanting to gain a presence online for themselves or their business. Shameless self promotion you might say? Why yes! We believe that if you’re not talking about yourself, who will?

Buy your tickets here at Eventbrite,

IMG_5266

Whether you’re a business or a budding professional, social media is a powerful medium for you to connect online and reach a larger audience. You can promote yourself or your business to audiences you may have never reached otherwise.

IMG_5292
Emma presenting at the first Sydney Social Media workshop

Emma Lovell, social media professional and owner of Lovelly Communications, wants to help you by giving you the skills to promote yourself in the best way possible using social media.

In the two hour workshop with Emma, you’ll gain valuable skills and tips on how to enhance your social media. It’s not hard… it’s about being consistent, relevant and engaging. Some of the things we will cover include:

  • What to include in your posts
  • How to speak to your audience
  • When to post
  • How to increase the reach to your audience
  • Choosing the right social media platforms for you and your business
  • Systemising your posts and managing your account
    and more!

What: 2 hour social media workshop
When: 6.30pm- 8.30pm, Tuesday 21st July 2015
Where: Honey Bar & Restaurant
345 Clarendon Street, South Melbourne, 3205, VIC.
Cost:
$87 – Early bird special (Book by 6pm on Friday 3 July, 2015)
$97 – Full ticket price
$79 – BFW special with promotional code

Included: Chocolate. Workbook. Question time with social media professional Emma Lovell.
Special offers will also be available for attendees for Lovelly Communications services after the course.

social media
There is strictly limited places for this exclusive workshop in social media.

To learn more about Lovelly Communications and services on offer, visit: www.lovellycommunications.com

A few endorsements from people Emma has helped grow their profile using social media:

“Emma, through Lovelly Communications, has supported my business (The Fundraising People) with our social media and online community building. She is someone bursting with knowledge and enthusiasm. Her understanding of social media is unquestionable and we have seen a huge increase in our Facebook group activity and fan base as a result of her help and support. I would strongly recommend Lovelly Communications to anyone who needs support in the digital/online space. She is a joy to work with!”
– Matthew Brine – The Fundraising People
Facebook: The Fundraising People Twitter: @Fund_Raisers

social photo

“Working with Lovelly communications ensured that we were able to engage with the greatest possible audience across a range of demographics and social mediums. Emma’s professionalism and bright personality made for a wonderful working environment, which we will happily employ again in the future.”
– Charlie Ranger – Performer in “A Sunburnt History” Comedy Series
Facebook: A Sunburnt History Twitter: @wegotburnt
We can’t wait to see you there

Remember to get your tickets at Eventbrite

Create a free website or blog at WordPress.com.

Up ↑