I just don’t get Snapchat!

For a long time I’ve resisted the urge to jump on snapchat. Everyone asks me “Are you on snapchat?” Knowing my love of social media, they have thought I would be the first one to have signed on. Alas, no. It’s not for me.


After resisting all this time, curiosity has gotten the best of me and I recently signed on to Snapchat. It was after reading some of the bloggers comments that I follow avidly who attest it has done wonders for their reach. Sportsgirl, Spotify and CNN are on there so perhaps it does work for business and as a social media specialist, I need to know.

But I just don’t GET IT. I logged in and got lost. The camera comes on immediately. So swipe to the side and now I’ve got my profile. Swipe to the other side and I can see stories and brand logos. But where are the directions? How do I navigate? Take a picture what do I do.

The idea of just sending people photos of my moments. I feel there are so many other portals for this. Messenger, text messages, emails, instagram (instant… photos) and so many more. Another app to send photos on just seems like double handling.

It’s the least intuitive app I’ve ever seen! I didn’t know how to operate it and it made me feel silly. I get the gist… share photos that last a short time… but why!

This article on Mumbrella gave me a better understanding of here people are coming from:

In the same respect writer David Ko confirms my feelings about Snapchat for business. “So if I am honest, there’s no business reason for me to embrace Snapchat, yet.”

He also comments that it’s “silly” and “fun”. This is my feelings exactly. It’s silly and a bit of a laugh but for me, and also some of my clients, investing time into such a platform is just not going to pay off.

The time may be little to take a photo and share it but the fact that it doesn’t last is the bit that I can’t get my head around. If I take a photo, and I share a photo, I want it to be there for me to revisit. As a content creator, I work hard on putting things out there for a reason. I’m not really in the space of just throwing content out into the universe without seeing its effect. If I’m going to invest time into something, I want to be able to see the results and build on that.

So, do I Snapchat? No thank you.

Please feel free to comment and convince me otherwise.

Published by Emma Lovell

My name is Emma. Owner and Director of Lovelly Communications, I specialise in Personal Branding and key messaging. I'm also the Australian representative for Take me to India, a luxury boutique travel company in India. I feel blessed to run businesses that give me the freedom to follow my true passion, travel! I'm happiest when I'm having new experiences. Whether it's a new cafe down the road, a bucket list item like Everest Base Camp or seeing friends in another city, I truly love travelling! So please join me in my many adventures across my many sites. And please do contact me for information on any of the above!

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