Wonderful tips from the Social Media savvy Kate Kendall about ways to enhance your community management!

Kate Kendall

Community is a long-term slog…

I’ve been wanting to cherry pick some of the info from my community management (mostly startup-focused) classes and share it here for a while. For starters, here are five top-level tips to help guide your community strategy below. Expect more over the coming months.

1) Be honest about your product roadmap

Number one: stop leading your community on about bug fixes or sought-after product requests!

You’re wading through the tickets on UserVoice or Get Satisfaction, pasting the same response to hundreds of people about the one query. “Our engineering team will be fixing that soon. Thanks for your patience.” you say, knowing fully well the team’s recently pivoted and focused on building the future product. Wrong approach! This isn’t a way to build trust. In the long-run, your users will be more frustrated being strung along than knowing the truth. If you’re never going to…

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