This Media Release dates back to the time when Lovelly Communications was working in house for  The Australian Federation of International Forwarders (AFIF) as the PR/Marketing consultant. This was a great celebration for the AFIF CEO, Brian Lovell and a time to remember the organisations achievements in the past 15 years.

For Immediate release                                                                        16July 2009



Sydney, Australia, July 16, 2009 – Brian Lovell, CEO of the Australian Federation of International Forwarders, was today acknowledged by the AFIF Board of Directors for 15 years of Service.


The AFIF Board congratulated Brian for his tireless efforts in coordinating the daily running of AFIF as well as acting as Secretary General to the Federation of Asia Pacific Air Cargo Association (FAPAA.)


Originally from the UK, Lovell spent his early years in the industry with the Thomas Meadows group at London’s Heathrow Airport learning the Customs Clearance and Forwarding business.  In 1981, he was offered the opportunity to go to Sydney, Australia and join group company AFA Meadows as a management trainee and he’s never looked back.


In 1994, Brian was offered the opportunity to take on the challenge of the Federation’s first full-time CEO.  In 1996 AFAFF joined forces with the Seacargo Forwarders representative body IFAA to form AFIF and Brian was appointed CEO of the merged entity.


Lovell thanked his colleagues saying “This is my job, it’s what I do, and to be recognised and rewarded in this way is such an honour. I truly am touched“


Lovell has no intention of ending his 15 year stellar run with AFIF and has great ambitions to further develop the association for the benefit of the members. Lovell has more than 28 years experience in the industry and his success at AFIF is a tribute to that fact.


For more information about AFIF visit Please see following page for Media Contact details and About AFIF.


Media Contact:
Emma Lovell
Marketing & PR

Aust. Federation of Int’l Forwarders (AFIF) Ltd

Suite 403, Level 3

152 Bunnerong Road

EASTGARDENS    N.S.W.     2035

Ph:  02 9314 3055

Fax: 02 9314 3116


About AFIF: Australian Federation of International Forwarders

The Australian Federation of International Forwarders was created in July 1996 following the merger of two distinct organisations, namely: The Australian Federation of Airfreight Forwarders – ‘AFAFF’ and The International Forwarders Association of Australia -‘IFAA’- representing the Seafreight Forwarders. In addition to specific Air & sea matters, AFIF also represents its members in issues related to: Customs & Quarantine; IT/E-Commerce; Training & Education; Security; Depot & Warehousing.

AFIF has strengthened its presence at both local committee and regional and world representative level. AFIF offers a comprehensive vocational training program which has progressed to cover most subjects required by operatives in the freight forwarding industry.



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