This is quite a simple breakdown of Facebook and Twitter and how you can use these mediums to interact with clients and gain awareness for your business.
Twitter is a newsfeed of rapid information coming from the people who follow you and who you follow. It is not important to read all of these, but really just to have some communication, build some relationships with relevant contacts and to also be putting out valuable content
Twitter is a great way to reach many new people that we never would have through traditional marketing such as newsletter, bulletins and advertising through industry or media. You can build a network in your sphere.
Facebook is for friends. It’s for a closer network. This is a great way to reach some of the people already interacting with your business and share it through their network. People will love showing their connection with you and being able to share your business with their friends. They will enjoy knowing what’s happening in your business, being in the know- it’s a great marketing advantage. Phrases such as “Be the first to sign up through Facebook for my newsletter” or “get a great deal or package” would definitely pull people in.
Having the Facebook and Twitter tabs on the website is essential. Sharing through friends and our networks is not enough. The tabs also need to be advertised through your newsletter, business cards, website and email signature so as to advise people that’s how they can communicate with you.
In short- being on social media allows your business to have a further presence on the web and throughout alternative industries. Social media will help your business reach new markets and potential new supporters and members who would otherwise not have known about it. It also gives the chance to build stronger and fresher relationships with existing clients and colleagues through a new medium.