In September, this year, I attended the Red Gum Communications Personal Branding Workshop and I walked out with a clear and strong idea of my brand – and how this affects my personal and business interactions.
These are the three words I walked in with in the morning and by the end of the day we had to stand by these words and have clearly identified what they mean and how they represent us.
This is not an easy task really – you may pick a word and then it doesn’t apply to a situation. Perhaps that word is interpreted differently by others to what it is to you. Being outgoing for example is better than being loud. Being driven may be a desirable trait to some whilst to others it’s unattractive and unforgiving.
I really loved this workshop and a full day thinking about, concentrating and working on how to best present ourselves has been so beneficial ongoing. There are days now where I stop and think “ Am I being professional?” “Is this what Lovelly would do?” “Am I passionate about this project or just going through the motions and how will this reflect on me?” It’s made me think more about my actions and the way I interacts with others.
My favourite part of the workshop was describing ourselves in a few lines. So, I wrote something and thought yeah, that’s me. Then, we had to write again but it had to have a completely different view and concept to the last one. And finally, again, with the same rules. When I looked at all 3, I picked out the best bits and came out with a clear definition of who I am. It made me delve deeper and address different audiences and have a more holistic approach to my brand.
The other thing I loved about the day was a one on one chat with another member of the workshop. It was a very interactive day and I was lucky to have an extremely dynamic and great group of people who were all very much present and there to work on themselves. I chatted with a great guy called George who had a very different lifestyle and business background to me. Once back in the boardroom, we had to stand up and present the other person based on what we heard when we spoke to them – how they came across to us. It was really interesting to hear other peoples perspectives of you and if you were representing yourself well. This was after the morning session and for me it was a joy to hear that George thought of the group, I was the most true and authentic to my 3 words I had chosen.
Whether you know your brand or not, a day like this is great to go and check in, to re-affirm and to clarify. I took lots of notes on the day and was given an incredible workbook that has continued to help me. We also got to make a video to ourselves that was sent to us, which we can use as a reminder of our personal brand message.
I very much encourage you to talk to the wonderful people at Red Gum Communications. The group facilitator James is extremely knowledgeable about presenting and how to bring out the best in people – and he certainly does this in his workshops. Visit www.redgumcommunications.com.au to view all the workshops on offer.